Getting more people to read your
blog
is both an art and science. Employ these tips on how to get your blog noticed.
Every business owner who's ever hosted a blog has experienced the frustration of trying to gain readership. Though we'd all like it if readers just magically came to us, the reality is, it takes some work to build an audience.
In this article, we will share some of the easiest and tested tips to increase your blog traffic like an expert marketer.
We also have done our best to make this the most comprehensive website traffic guide, so you can have a holistic blog traffic strategy for your business.
(wpbeginner.com)
Studies show that the more often you update your blog, the more traffic it will receive. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog at least twice a week.
Source: americanexpress.com
If you want to increase blog traffic, the best thing you can do is quite simply create better content. You've probably heard this before – the term “content is king” is thrown around more than a funnel at a frat party. But creating “better content” isn't just about quality. It also means being more strategic with your content marketing efforts.
The most successful content is the kind that meets a specific need. Think about your audience and what they love. Content these days almost always falls into one of two categories: cool and funny or useful and educational. Choose either and you're probably off to a good start.
If you need ideas, check out Quora and see what questions are being asked that relate to your industry subject. Also try using Buzzsumo to see what others have written about in your field, then make something even better. Or use one of these eight handy blog topic generators When it comes to content style, shoot for shocking statistics, beautiful infographics, and rich storytelling via video. Create stuff people want to link to and share.
Source: wordstream.com
Visual content is a big deal – fact.
And there are plenty of statistics on the web that highlight just how important it is.
Visual content will get you more shares, earn you more likes and ultimately get you more traffic.
So how can you make your content more visual? Here are some ideas to get you started:
The image above was created in less than 5 minutes thanks to the help of a free tool like Canva.
Source: bloggingwizard.com
The internet is full of theories as to how you can raise your post's visibility in search rankings: none will contest that original, high-quality content with a few well-chosen tags is the best way to get started.
Blogs that have more frequent and regular posting schedules tend to develop an audience quicker. If you need inspiration, check out resources like these how-tos on editorial calendars serial posts Blogging isn't just for hobbyists. Businesses, organizations, and professionals can blog to boost their site's traffic and get noticed. In fact, blogging regularly is still the single most important thing you can do to increase your site's SEO (Search Engine Optimization).
People with a WordPress.com Business or higher plan can also use Advanced SEO tools to customize the meta description with a summary that does a better job at captivating readers and potentially increase the post's search page ranking.
Even if you have a website with mostly static content, add a “Blog” or “News” section that you regularly update so search engines can see that your site is active. All the SEO strategies in the world won't help if you're not adding content, so get to writing!
Here's another way to take your blogging efforts to the next level.
Yes, I know; you're writing for your target audience And your target audience is human beings, not search engines.
However, let's think about it for a second.
What does quality content actually mean?
If you ask me, I'd say that publishing great content is all about adding value to people.
The thing is, how are you going to add value if no one can find your content in the first place?
You may have great blog posts published since creating your blog , but what if you get no visits whatsoever?
Your content is NOT going to have an impact it is not going to help people as you intended.
Source: respona.com
Place links to your blog in your email signature, on your personal Facebook profile, on your LinkedIn profile & so on.
By sharing the link everywhere, you increase opportunities for others to find your site.
Source: postplanner.com
Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. That's because Google looks at how many backlinks you have (and how authoritative those backlinks are) when determining the importance of your article.
Backlinks are harder to get than crosslinks (obviously), but they are absolute gold for your search rankings.
Fortunately, Syed has a simple process for link building . When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy!
Here's how it works:
First, track your brand mentions. You can set up an alert with Google ( there's a tutorial in this post ), or you can use BuzzSumo to monitor all mentions of your brand. The ones that have no link will be highlighted.
Next, email the authors of the posts and thank them for the mention. Then ask them if they wouldn't mind linking to your site.
In Syed's experience, most authors say “yes”… after all, they were the ones who mentioned us in the first place! Turns out, many people will mention you without thinking to include a link, and they are usually happy to oblige.
Source: optinmonster.com
These are just a few tips I could come up with. But I'm sure I missed a lot.
What tips could you offer to a fellow blogger who wants to increase traffic right away?
Let me know in the comments below. :)
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