If you have been struggling to find clients, check out these website design tips for finding perfect-fit clients and earning new referrals.

Clients are the backbone of every successful services company because without clients there is no one to serve and when there is no one to serve, there is no business.

Most resources aimed at helping web designers and web developers find clients focus on things like creating your own website, building a stellar portfolio, setting up profiles on Behance and Dribble, and even signing up to be listed on sites like Upwork. But there are three major flaws with this line of thinking:

It assumes people already know who you are and come to your website.

Have you ever heard that phrase: When you assume, you make an ASS out of U and ME? When it comes to finding web design clients, you can't assume anything. You can't build a beautiful website, create a gorgeous portfolio, and set up social profiles and expect anyone to automatically find you. You have to do the work needed to be found, to be discovered, and to make others aware that you exist and that you can help them.

 
Source: jenniferbourn.com

1. Responsive Design

Implementing a responsive website design is key. Responsive website design means your website has optimum viewing regardless of the device or platform used for viewing. If users are on a personal computer or laptop, an iPad or tablet, or a mobile phone, the website will retain its full-screen look, view, and readability. This means your site needs to adapt to different screen sizes and look equally professional on both a 23-inch computer screen and 5-inch phone screen.

Most people want and need an immediate response when it comes to searching for a business on the Internet. If they don't see what they're looking for right away (no scrolling!), they will move on. Did you know poor website design can cost you 50 to 60 percent of your traffic? This is why you need a user-friendly design that looks good, works well, and responds perfectly, regardless of how it's being viewed.

Source: randrmagonline.com

2. Follow Latest Design Trends

The first thing you must do to generate more leads is to design an attention-grabbing website that inspires visitors to explore more. Combine the colors, imagery, and layout in such a manner that resonates with your target audience. For instance, if you're largely focusing on a youthful population, the more vibrant the theme is, the better it is for your company. And if your product is for the elderly, you may want to cut down on the glitter.

For best results, consider delegating the job to professional web designers, such as Dayta Marketing or other similar companies. That's what they do best. And so, you can expect them to quickly give you excellent ideas and turn them into reality. Make sure you ask for examples of real-life sites they've designed so you can rightly gauge the quality of their work.

Source: thestartupmag.com

3.  Start Guest Blogging

One of the simplest ways to increase traffic to your website is by guest blogging for other websites. The idea behind this strategy is that if you publish a blog post on another site it will get shared with their audience which could result in an influx of new visitors coming over to check out your own content. In addition, many sites allow you to include a link back to one of your own pages within the article which means even more exposure for whatever page/resource that you decide upon.

Guest posting can be a great way not only for increasing traffic but also for gaining valuable experience and making connections as well – especially if this turns into something bigger down the line! However, always remember that there are strict editorial guidelines involved so make sure you don’t stray too far from the main topic of each blog post.

4. Use Effective Calls To Action (CTA)

One of the critical manufacturing web design tips is to include Calls to Action. CTAs expressly tell your web visitors what to do. For instance, if you have a product on offer, you'll want to say to them, ‘Order Now.' This way, you don't leave them guessing what's expected of them. Here are some tips on making your CTAs more effective:

Place them above the fold, i.e., the section of a webpage your web visitors see before they start scrolling down. Placing a CTA below the fold means fewer people will see and click on the button.

Make the message very clear to ensure the web visitor doesn't get confused. Phrases like ‘Download Now' may be a bit vague. Try a detailed version like ‘Download our free guide to get started.' Use high contrast to make the CTA buttons stand out from the rest of the page elements. If they blend in too subtly, no one might see them fast enough and click on them.

Source: thestartupmag.com

5. Make It Easily Navigable

By no means should you lose a web visitor within a few seconds after they land on your site. If that happens, it's a strong indication your design isn't adequately navigable. Navigability refers to the ability of a new visitor to seamlessly move between different web pages on your site. To make your manufacturing website more navigable, do these things:

Place your primary menu at the top of your website where the visitor can't miss it. And keep the menu items to a minimum so they all display in one line. Having a cluttered menu is a sure turn-off to site visitors.

Include essential links in the footer section.

Hyperlink your logo to your homepage, as is the norm.

Have a search feature on your home page and ensure it works.

Use appropriate categories and subcategories under the primary menu items.

Use white space as much as possible to give the visitor's eyes a much-needed break. A cluttered layout doesn't mesh well for many people.

Think about how visitors navigate your website on mobile devices.

Source: thestartupmag.com

6. Contact Forms

Contact forms are the online data forms that prospects fill out in order to request information from you. They also serve as a lead-generation tool. But, according to research firm BIA/Kelsey , 66% of small- to medium-size businesses websites in the U.S. don't have a form available for potential customers to submit. Website forms are a great way to collect important lead-qualifying data. Plus, they also provide your prospects with a place to express detailed questions about the information they're seeking about your business.

Source: blog.reachlocal.com

7. Live Chat

Live chat is another contact method that can help you convert a website visitor into a customer. With this lead-generation tool, prospects can ask questions and learn more about your business during their visit to your site. By interacting with visitors and answering their questions, live chats build rapport with prospects at this important touch point in the buying cycle. When your prospect has the information they need and a positive rapport has been established, you're another step closer to converting a visitor into a customer.

Source: blog.reachlocal.com

Web design tips for success

With these web design tips, you'll be set up for success. Optimizing your website for lead generation might seem like an overwhelming project, but starting off with a plan and checklist is a great way to begin. Check out our free checklist to get started on your strategy, and you'll be generating leads in no time at all!

Source: godaddy.com

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