Signs Your Website Needs A Makeover
What is a Website Redesign
A study by Orbitmedia found that the average lifespan of a website is two years and seven months. A website redesign can occur because you recognize a need for a change, have the resources to make a change, or just because someone at the company decides it's time to change.
Often, the motivation for making a website redesign is a mixture of financial and aesthetic. If a website looks out of date or is hard to navigate, you will probably be missing out on sales. Over time, this can result in a significant loss of revenue. A website redesign can help turn things around, increasing time on site, improving the online experience, and boosting profits.
That's assuming your website redesign was a success, of course.
A web redesign refers to any significant change in the format, content, or structure of a website. This usually results in substantial changes to the appearance of a website.
1. Your brand voice isn't right
Whether you're formal and technical or casual and conversational, your audience has come to expect a specific voice from your brand. If the voice on your website doesn't match the rest of your brand, you've got a huge disconnect on your hands and that's not something that encourages people to do business with you.
Want an example of a website that gets its brand voice just right? Spin Sucks. The name alone tells you that this is a group with a sense of humor. With a name like that, the content on their website would look strange if it was really formal. A name like that calls for whimsical content that's just as valuable as its more reserved counterparts.
Check out the opening to one of their recent blog posts:
Exactly what you were expecting, right?
Source: marvelmarketers.com
2. You're not converting leads on your website.
Your website's most important job is converting visitors into leads. If your website isn't doing it's job, you need to do the same thing you would with any other employee fire your website and get a new one. Every single page, blog post, and entry point on your website should be focused around that one goal getting more leads into your business.
Source: convertwithcontent.com
3. Your Search Rankings Are Poor
Over time search engines like Google, Bing and Yahoo make changes to their algorithms. This means that they'll want to see different things when they visit your site in order to index and rank it. If your site isn't performing as well as it once did chances are it's time to take stock and redesign.
It could be that you need to do some SEO work , the content on the main pages has too many keywords or is poorly written and the search engines don't like it.
It's more than likely that you will want to update your content as part of the new design to help the site perform better.
4. Your Site Is Actually Broken
We're not talking about disagreements over copy or a particular shade of blue in the header here. We mean the site itself is broken – simply not carrying out the job it's there to do.
“Broken” on its own of course is a less than useful diagnosis. Problems will usually manifest themselves in particular areas.
Difficulties with any or all of the subsections below are a sound indicator that it could be time to go back to the drawing board with aspects of your technical stack.
Source: theme-fusion.com
Bottomline
Websites are not supposed to stay the same forever. When issues start to crop up, you have to eventually decide to overhaul it. When you decide to rebrand, you have to make the changes as well.
Although web redesign requires a lot of time, effort, and money, its benefits far outweigh those cons. An improved web redesign ensures a seamless experience for website visitors. This, in turn, can translate to conversions for you.
In the long run, a website redesign–if executed properly and at the proper time–helps companies achieve their goals.
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We’re experts at helping you craft the ideal website and can advise you about what should be on your website. Give us a ring today and find out how cost effective it can be to have an industry-leading website designed for your business.
