Everybody wants to increase traffic to their website, but not everybody knows how. You probably already know that traffic to your website is one of the most important factors in determining how successful it will be but there are many different ways you can use it to increase traffic. If your website is not generating the traffic that you want, then this blog post will help. 

Source: entrepreneur.com

#1 Your Offer Will Make or Break Your Campaign

Let me start by citing the words of the late Gary Halbert one of the best advertisers of the 20th century.

“Strong copy will not overcome a weak offer but…in many cases, a strong offer will succeed in spite of weak copy written by marketing morons.” Gary was talking about direct response copywriting, but this principle applies to any advertising. If you have a good offer in place, you have more chances to create an ad that pays off. That's a fact.

Just think about it.

Which offer is more attractive?

Both are great offers. I agree on that. But only one of them appeals to the right emotion.

Can you guess what offer I'm talking about?

You're right. The second one.



Even though a 50% OFF deal is great, it doesn't compare to the implied mechanism used by the second offer. The simple fact of feeding seven dogs will entice you to buy the shirt, especially if you are dog lover. You won't even think you're buying a shirt. That's just a plus. In your mind, you'll be helping seven poor dogs to survive.

#2 Create unique ad sets for each audience.

One of the neatest features of Facebook's advertising platform is that you can create separate ad sets for unique audiences. In other words, you can create two different ads and deliver them to two completely unique audiences. Or you can create the same exact ad and send it to two different audiences. Ultimately, the result is better targeting.

For example, let's say you're a retailer that sells kitchen supplies. Maybe you have a really awesome new stainless steel mixing bowl that you're trying to market to two different groups. Instead of delivering the same ad to everyone, you can create two unique ads and deliver them to two distinct target markets. The first ad could be targeted towards professional chefs, whereas the second one may be focused on stay-at-home moms who like quality chef-grade kitchen supplies. The two ads will be completely different, despite the fact that the same item is being pushed.

Source: entrepreneur.com

#3 Think Mobile

Here's one clue for you mobile is successfully invading the internet. Just take a look at this chart:

According to Statista, over 90% of social network ad revenue comes from mobile advertising. That means that the majority of users scroll their News Feeds and chat with friends using their smartphones (sometimes tablets).

If you don't know how to advertise on Facebook effectively, the first thing to pay attention to is creating mobile-friendly ads.

#4 Read Success Stories

Over 6 million active Facebook advertisers. Why not analyze their experience?

Success Stories is a case study website where you can get useful statistical data and inspiration for your own campaigns.

You can find case studies that interest you by filtering by business size, objective, industry, product, and region.

There are case studies from world-famous brands, medium-sized businesses, and startups you've never heard about.

We bet if you search for an ad campaign with the same goals as your company, you'll find one in the Success Stories.

And if you need more inspiration, you can also check out examples of the ten best Facebook ad campaigns published by Apple, Burger King, LEGO, Tiffany, and other well-known companies.

Source: softcube.com

#5 Integrate Call-to-Action

Call-to-action or CTA prompts your audience to take specific action that benefits your business. When creating campaigns on Facebook, you need come up with a compelling concept that will entice people to click your ad. You want people to consume your content and eventually consume the real product. So, how can brands integrate call-to-action on Facebook Ads?

First, you need to define your campaign objective. You can choose from the following options: Brand Awareness, Reach, Traffic, App Installs, Lead Generation, Conversions, Product Catalog Sales, Video Views and Store Visits.

Next, select "Add a website URL" in order to enable call-to-action on Facebook Ads Manager and choose from the options available in the drop-down menu. Let's say you want to get more people to download your application more, you'll have to select "App Installs" objective. It's as simple as that.



Source: socialreport.com

#6. Learn from your mistakes.

Oops! I did it again. Don't worry, we won't spiral into Britney lyrics. Here we cover David Lorentzen's answer to the big question: what are marketers frequently doing wrong?

These are some of the most common Facebook strategy mistakes:

Not using the data that you collect . You should always follow up on your content results. This could be as light as a mid-campaign check-in with your team to evaluate a campaign.

If you focus on conversion, you'll forget about the people who almost converted. Ah (sigh), the ones that got away. Craft ad-hoc content to build a follow-up with the people who engaged with your content but didn't convert. Try to understand why and what could inspire them to take that extra step.

Stop constantly testing. Don't get me wrong, testing is important, but take it easy. If you need to make changes, don't do it every week. You won't get a clear overview of what you are doing or how effective it was.

New advertising tricks won't save your content ever. You can't win if you don't have great content and a good product. So, invest time into translating the power of your product or services into relevant stories for your audience and then boost those on social media.

Source: falcon.io



#7. Video Is Still Valuable

There's been a lot of confusion about whether video still mattered in Facebook Ads after the news that Facebook has been drastically inflating video metrics . However, video is still an important tool for Facebook marketing in general, and it's still important for Facebook Ads, too.

Video, after all, opens up more room for storytelling , and I'm big advocate of using stories to get more results with your ad campaigns. A lot of customers will see more than two lines of ad text and think NOPE, but happily pause to watch a video that takes them 20 seconds to watch. This gives you more space to get your message across and to really have the impact that you were going for.

Turn this Facebook advertising tip into a classic Facebook Ads strategy by setting up a Facebook Ads funnel with video. Run a campaign appealing to new cold traffic or a lookalike audience, showing them a video ad that focuses on brand storytelling. Then create an ad targeting users who had watched at least ten seconds of the video, showing them a lead generation ad and an offer like an eBook, free class, or consultation.



Source: disruptiveadvertising.com

Conclusion:



These Facebook advertising tips can make the process a little easier and a lot more effective. Each of these tips will help you utilize the ad system the way the pros do, getting those high-reaching ROIs, lowered ad costs and increased conversion rates that you'll only find from agencies and professional ad consultants.

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