Blog Layout

8 Key Factors for Website Success

Sean Hyde • Nov 04, 2021

One of the most important aspects of any website is its ability to be found on search engines. This means that good SEO (search engine optimization) practices must be implemented in order to get your site ranked higher and seen by more people online. When I first started out, my company was able to rank easily because we had a lot of money to spend on advertisement, however now that I am competing against larger companies I wish to employ some basic SEO strategies like meta tagging and using back links which will allow me have my site show up when certain keywords are searched for.

Today's website needs are changing every year. The world of business is always evolving and the internet has given entrepreneurs new opportunities to start businesses with lower costs. To succeed online today, website owners need to be up-to-date on SEO practices, social media strategies, engaging content that is fresh and unique as well as optimized page titles.


This Holiday Season, we are giving you the chance to

WIN a FREE small business WEBSITE!

8 Key Factors for Website Success:

1. Unique design


A website should be unique so people won't turn away within the first few lines.

A
small business website can be considered a successful one if it was found to have satisfied its goals, so having an introduction about what graphic designers should do in order to create a successful site is important.

Key factors that are necessary for your website to be successful are being original, making sure that your products are useful and needful, keeping content fresh with frequently updated articles, generating positive comments from customers about their experiences using the site, creating a comprehensive list of upcoming sales and promotions on your site and giving out incentives such as coupons and discounts on different items.

Points like these help web surfers know more about how they can experience success while browsing through different websites.

unique design of the website


2. Fresh and original content


A website should have fresh and original content. This is important becaus sitee people will come across many websites online every single day. Content needs ato be new and not copied from another website. Without original content, the site may seem unprofessional or spammy to some users.


original content


3. Engaging Content


A website should have Engaging Content that is uniquely designed to attract its target audience (customers, clients, company etc.) and draw them into the story your business seeks to tell.

Keep in mind that engaging content will vary widely based on industry, niche market and even geographical location. However one thing's for sure; it must be well written, relevant and easy to access/find (locally or online).

Your website should also provide visitors with a sense of trust through customer service. If you are taking orders online make sure customers know exactly how long it will take before their order ships out; this allows them to plan ahead. If they can't reach you by phone immediately give them an alternative means of contact via email or automated response system so that their questions can be answered ASAP.


engaging content

4. Mobile-friendly


People are increasingly accessing the internet with mobile devices. One of the most important features any website needs is to be easy to read on a mobile device - with no scroll bars or small fonts etc. This may mean making some changes to your site but it will pay off in terms of visitors and sales.



mobile friendly website


5. High quality images, videos or infographics

Websites are the most user friendly way to connect with customers or clients. There are many different factors that play into website success. When determining how to design your small business website, you will need high quality images, videos or infographics. Many different options for uploading media come standard with any website hosting service so long as they are hosted on an external server and not stored in-house. You can also opt for a turnkey solution that includes high resolution photos and sound effects included in the price of the package deal. This is what makes them stand out from their competition. High resolution photos go along way when it comes to converting visitors into buyers because it gives them something more tangible to connect with. are another great option for adding visual interest to a site. They can be used as a sort of brochure for your company, displaying all the services you have available and the people who work there. As with any other media option, they also have the advantage of being stored externally, increasing website performance speeds.

woman checking on her website on her laptop


6. Great headlines


Headlines are important because they help attract visitors who may not have been searching for your site otherwise. Attention to detail is vital because it makes your content more professional and gives you credibility among users. A great design can convince users that you provide quality information from the start by creating an appealing layout with engaging content. Focus on these three factors when designing your site could help you increase views.

 


headlines making a magnet to people online


7. Optimized page titles


Website owners have to optimize the most important factors of their website which are the keywords in the webpage title they provide for their pages, these keywords being provided as an optimized meta description that matches that specific webpage's content and is created with unique words related to that topic or product. The last thing would be to build a website with a structured URL system where each individual webpage has its own distinct string of characters separated by dashes not underscores or numbers so search engine crawlers can easily pick it up.



people discussing


8. Easy navigation


A website should have easy navigation to help people find what they need. A poorly designed or difficult-to-use site can cause visitors to leave, never to return.

This is why designing a website with easy navigation is crucial for any business. The three most important factors that affect website nav can causeigation are:

1) Intuitive design - This means the design of the site should be self-explanatory and not include any misleading page elements. People should easily navigate from page to page without getting lost. 

2) Consistency - A visitor's experience on one webpage of your site should be similar to another webpage on your site so nothing catches them off-guard and they feel like they know what to expect.

3) Simplicity - The design of the site should be simple and not too cluttered with elements that might distract visitors from finding what they need.

 If you incorporate these three factors it will be easier for visitors to find their way around as well as encourage them to explore more pages on your site.


Conclusion:

While most of the aspects that lead to a successful website tie into user experience and your brand, it is important to understand and leverage technology, insights, and feedback to optimize and refine your site over time.


Get In Touch

We’re experts at helping you craft the ideal website and can advise you about what should be on your website. Give us a ring today and find out how cost effective it can be to have an industry-leading website designed for your business.


Let's Talk
By Sean Hyde 03 Nov, 2023
Stay Ahead of the Competition with Gym SEO The importance of a robust online presence for gyms and fitness businesses cannot be overstated. This virtual visibility is the bridge that connects potential clients with your fitness offerings. However, understanding and harnessing the power of SEO, or Search Engine Optimization, is crucial to stand out in the vast online landscape. SEO is the key to ensuring that your gym's website ranks high on search engines, making it more likely for potential customers to find you. In this blog, we'll explore the significance of SEO and provide gym owners with insights on how to dominate the digital space through effective optimization techniques.
Professional Custom Web Design for Your Business
By Sean Hyde 03 Nov, 2023
Elevate your business with our expert custom web design services. Take action now and boost your online presence today!
By Sean Hyde 27 Oct, 2023
What you need to know about design and development packages for small business websites
By Sean Hyde 26 Oct, 2023
Understanding key factors in website pricing
an image that represents law firm marketing strategies
By Sean Hyde 13 Oct, 2023
Law Firm Marketing Strategies: The Top 5 Tips for Success in 2023
By Sean Hyde 12 Oct, 2023
Effective Marketing Strategies for the Legal Industry: Understanding the Needs of Law Firms
an image that represents using social media for law firm marketing
By Sean Hyde 11 Oct, 2023
Prepare to learn from the best-kept secrets of successful law firm marketers, and how you can apply these insights to make a powerful impact in your niche. Buckle up!
an image that represents choosing the best law firm marketing agency
By Sean Hyde 10 Oct, 2023
This blog post is your road map to selecting the best law firm marketing agency. Dive in as we reveal top tips and effective strategies tailored for your ascendancy in the legal landscape.
an image that represents the importance of developing a law firm marketing plan
By Sean Hyde 09 Oct, 2023
The Importance of Developing a Law Firm Marketing Plan: Strategies for Success
an image that represents social media for law firm marketing
By Sean Hyde 06 Oct, 2023
How to Use Social Media for Law Firm Marketing: Strategies and Tips
Show More
Share by: