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8 Reasons to Add Live Chat to Your Website

Sean Hyde • Oct 22, 2021


Live chat is one of the most effective ways to engage website visitors, and it has been shown to increase conversions by up to 200%. Live chat can be used for website navigation assistance, website feedback, website product inquiries, website technical support, customer service requests.

These are just a few of the many reasons why live chat on your website should be at the top of your marketing wish list!


For website owners, it can be difficult to know what features or new additions will actually lead to website success. However, one of the most effective ways to increase your website's conversion rate is by adding live chat. Live chat has been proven time and time again: studies show that just a single minute of Live Chat Time decreases the odds of leaving the website by an astounding 96%. In this blog, we will show you some reasons to add live chat to your website.



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1. Live Chat is Convenient and Efficient


One of the main reasons to add live chat on your website is because it’s convenient and efficient for website visitors. Live chat requires no downloads or plugins, so website visitors won’t be required to take any extra steps before they can ask you a question. This makes life easier for everyone involved!


Live chat is always available, even if website visitors can’t find your website. If you ever lose website traffic during a marketing campaign or website maintenance, live chat will still be there to help solve website visitor problems and answer their questions!



live chat messaging


2. Live Chat Provides Engagement That Enhances Trust


Adding live chat to your website provides website visitors with a more personal experience. It makes the website seem friendlier and gives website visitors an added level of comfort as they browse through your content. Live chat is also great for making website visitors feel important because you’ll be able to have conversations with them, instead of just typing messages back-and-forth that may not always be understood correctly.


Live chat provides website visitors with the unique opportunity to ask questions and get answers directly from website business owners. This helps website visitors feel even more connected, which ultimately enhances trust between your website and your customers!




two men shaking hands


3. Live Chat Makes More Sales Conversions


There are many website owners who still aren’t familiar with the power of adding live chat to their websites. If you want your website to stand out amidst all the other competitors, then you need to take advantage of all that live chat has to offer! Adding live chat is extremely profitable for website owners because it leads directly back into sales conversions and increased website revenue.


When using a more human-like communication method on your website, people will feel less inclined to abandon shopping carts or close web pages. Live chat makes customers feel at ease when browsing through websites, which can boost trust in an instant! Trust goes hand-in-hand with profit margins if done correctly.



higher conversion rate

4. Live Chat Allows Targeting & Customization


One of the best things about website chat is that it allows website owners to segment website traffic and target website visitors by their location. Live chat can be activated on your website so website visitors from different countries get sent directly to live chats with native speakers in foreign languages! This provides an excellent opportunity for language learning, which enhances web engagement across borders.


Live chat also gives you the ability to customize what questions are asked when using quick replies or automated messages. You’ll never have a problem providing fast answers because automation has taken out most of those time-consuming tasks involved with live chats! In turn, this makes customer service more efficient than ever before as well as profitable too!




man checkin on his laptop


5. Live Chat Improve Customer Service


One of the main reasons website owners add live chat to their website is because it allows them to improve customer service by providing website visitors with fast answers. Live chat can be customized in a way that makes website visitors feel comfortable and ensures they get the answers they need from your company quickly!


Live chats also make website traffic more visible because you’ll have a direct line of sight into what your customers want at any given time, which gives you an advantage over other competitors who aren’t using live chat on their websites. You'll always stay one step ahead thanks to all that automation has done for us!


Live chat provides website visitors with more value by helping website owners understand what website traffic is looking for on their website. This allows website business owners to provide better customer service, create stronger relationships and ultimately make more sales conversions! Live chats are perfect because they give you real-time feedback on all the changes that your website experiences over time.



customer support


6. Live Chat Can Provide Valuable Insights


Live chat can provide website visitors with valuable website insights, which makes your website business more transparent and honest. When using live chats on websites, website owners get a direct window into their website traffic’s needs, wants, and desires! Live chat is perfect for providing website feedback to all the changes that have been made because it allows you to create better content while also satisfying what customers want from your brand.


When people have real-time conversations about their concerns or questions regarding websites in general, they're going to feel much more comfortable making purchases online because there's someone right there available at any time of day to answer website questions. This makes live chats a great way to improve website conversions and website revenue!


Live chat provides website traffic with the ability to ask specific website-related questions that they may not feel comfortable asking over email or on social media platforms like Twitter or Facebook, etc. Live chat is perfect for this because it allows you as a website owner some insight into your customers’ needs by providing them with instant answers about their concerns regarding anything related to your company's products and services (or lack thereof).

 



insights


7. Live Chat Enables You to Become the Go-To for Your Audience



When website traffic knows they can get fast answers to their website questions, it sets you apart from competing websites and makes website visitors feel more comfortable about spending money on your website. Live chats are perfect for this because the instant feedback that’s provided helps website owners understand what website customers want and provides them with a direct line of sight into future company success!


Live chat is also great because it provides each individual website visitor with some form of assurance that there's someone out there right at this very moment looking forward to hearing whatever they have to say. In turn, live chat enables you as a business owner to become known as an authority in your industry by becoming the go-to person for all things related to your type of product or service


Live chat on the website gives website visitors the ability to ask questions they're too shy to ask in person, which helps you build more confidence and trust with website traffic. This is because live chats help create a strong level of transparency by enabling website owners to learn what customers want from their company instantly. Live chat makes website owner information much easier for people who are looking for quick answers without having to go through an extensive sales process that’s typically associated with most online businesses out there today.




people discussing


8. Live Chat Gives Your Business a Competitive Edge



Live chat provides website owners with the ability to connect with the website traffic in real-time, which gives your business a competitive edge. Live chats are perfect for this because they give website visitors the opportunity to ask questions about anything related to your company immediately and website owners can also learn more about their website audience by providing them with instant feedback.



When you combine live chat with other forms of marketing like social media platforms or search engine optimization (SEO), it makes companies much more attractive prospects for website customers who are looking forward to gaining insights into what products or services could potentially help solve any problems that may be associated with future purchases online.




Conclusion:

Adding live chats on websites is an excellent way for businesses to maintain connections between themselves and potential leads, which helps website owners keep website traffic coming back for more. Live chat makes website visitors feel like they're talking with a person rather than communicating through some sort of automated service, which is why live chats are becoming increasingly popular amongst businesses everywhere today!





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