If you are a small business owner, then you know that it can be difficult to generate new customers, the market is saturated and it can be difficult to stand out from the rest but there are ways to generate more revenue without spending a ton of time or money!
Small business owners specifically have limited time and resources, which means that creative and straightforward solutions save the day. If you're looking for small business marketing tips that work, then this blog post is just what you need. We'll go over some of the top strategies small businesses use to get more customers fast!
1. Build A Mobile-Friendly Website
Small business owners understand the importance of having a mobile-friendly website because younger generations tend to be more interested in using their phones as opposed to desktops. Not only that, Google uses the mobile version of websites in indexing. Indexing is how Google assesses and, ultimately, ranks websites. So you must create a website that works on phones and tablets.
This is why it's important for small businesses who want to get more customers fast out there to consider building a mobile-responsive website so they can attract new audiences and increase revenue.
Your website doesn’t need to have dozens of pages, flashy videos, or a million-dollar design. For small business websites, what matters most is functionality on both desktop and mobile with a focus on communicating the basics of your business.
RELATED: 5 Reasons for Small Business Owners to Get a Website
2. Focus On
Local SEO
The fact that small businesses have a very limited marketing budget to work with makes the first step of generating leads and sales even more difficult. The solution? Put your focus on local SEO strategies. There are many small business owners who choose this route, as it's one of the cheapest forms of digital marketing available today!
Plus, small business websites tend to be simple compared to those for larger companies which means they can rank better in search engines due to their ease-of-use by Google crawlers.
When you're looking into ways to get more customers fast through small business marketing tips, think about focusing your efforts on building up a strong online presence -- especially locally. You can't afford to not do so when there is such a small market to tap into.
3. Claim Your Google My Business Profile
Google My Business is a service that Google provides small business owners to help them manage their online presence. This includes things like creating and updating your small business’s information, uploading photos of products or services you offer, etc. The most important part for small businesses looking into ways to get more customers fast? Claiming your Google My Business profile page! Once it's done, make sure to fully complete everything on the page -- this will ensure your small business gets maximum exposure when people are searching within local results in search engines.
Google is the dominant search engine, and nearly half of all Google searches are for local businesses. Of those local searches, 78% result in an in-store purchase. That’s huge! Google My Business even has tons of benefits. https://www.229websites.com/benifits-of-google-my-business-for-small-businesses
Another tip to keep in mind about claiming your small business' G+ account: When someone searches for something relevant related to what you sell (i.e., “organic dog food supplier near me”), Google will show small businesses that have claimed their profiles on top of the search results. This is a great way to get more customers fast and generate revenue!
RELATED: Benefits of Google My business for Small Businesses
4. Explore Partnerships With Other Local Businesses
As small businesses continue to struggle with ways to get more customers fast, they're forced to explore various marketing strategies. One of the best options on the table? Partnering up! Find other small business owners who deal in similar products or services and work out an agreement where you both agree that promoting your small businesses together will benefit everyone involved.
Another tip about exploring partnerships: if you can't find a specific partner for what you sell, look into places nearby that do offer related goods or services -- then see how many people visit their sites each month. For example, let's say there are three local florists near your small business but not one offers dog treats, which is exactly what your company sells. See how
many visitors go to the small business in the area that DOES sell dog treats each month. If it's a decent amount, consider reaching out to them and asking if they'd be interested in forming some sort of partnership with your small business!
For instance: you agree to give customers who visit their website (or simply show proof of visiting) a discount off their next purchase from yours. It’s a win-win situation for both small businesses involved -- so get creative when searching for ways to generate more revenue fast!
5. Encourage Customer Reviews
When small businesses look into ways to get more customers fast, they often forget about the power of customer reviews. The majority of consumers today read product and business reviews before making a purchase decision which means it's up to small businesses to encourage their current loyal customers who have had positive experiences with them in the past to leave an honest review! This will help your small business ranking higher on search engines when someone is searching for local companies similar to yours since Google prefers showing verified purchases made by users over those that don't have any evidence backing them up.
Reviews are incredibly easy for small businesses owners to obtain too -- simply ask new or existing clients if they'd be willing to leave one after receiving your services/products. If not, consider offering a small discount or other incentives to encourage them!
The more reviews your small business has, the higher you'll rank on search engines and that will lead to small businesses getting more customers fast. Plus, word-of-mouth marketing is still alive today as one of the best ways for small businesses to generate revenue -- so make sure potential new clients can find out about all of your amazing services/products if they’re looking into what you sell by encouraging customer reviews.
6. Leverage Referral Marketing For New Customers
The small business owner that's looking into ways to get more customers can also take advantage of referral marketing. This is when current small businesses refer friends, family members, and other people they know in real life or through social media sites like Facebook who are interested in what you sell -- it’s an incredibly effective way for your small business to generate revenue fast! Plus, word-of-mouth referrals happen naturally with this strategy since it goes back to the whole idea about how powerful customer reviews are today. Once a small business gets its loyal fans talking positively about them on various platforms online where their
target market hangs out (i.e., if you own a small flower shop near me), the chances increase exponentially for new potential clients hearing about your small business too.
The small businesses owner can also create a referral program that pays their current customers for referring new people who end up making purchases from the small business -- this is another way to get more customers fast but it’s an even better strategy for small businesses if they're trying to increase revenue because they don't have to pay out of pocket or invest in ads since most likely, friends and family members will be willing to spread the word about what you sell without expecting anything in return!
7. Build Community Online To Nurture Your Customers
If small businesses are looking for ways to get more customers, another simple strategy they can use is building community online. You see it all the time on social media -- small business owners will post an article about what their small business offers and then encourage people to interact with them by commenting or liking/sharing! This helps small businesses build rapport with potential new clients which leads to other strategies that help small businesses generate revenue fast like encouraging customer reviews or leveraging referral marketing to bring in new customers. Plus, interacting regularly with your current loyal fans through posts on various sites where they hang out (i.e., Facebook) builds trust between you and them so when there's something important going on within your small business (like sales), they’ll be more likely to check your small business' social media pages out and make a purchase too.
Nurturing small businesses customers is simple through building community online but it’s an incredibly effective strategy for small businesses owners that are looking into ways to get more customers fast since you're not just using ads -- now, potential new clients will actually feel like they know who the owner of your small business is before making their first purchase! Plus, posts on various platforms where people spend time (i.e., Instagram) help establish authority within your small business field which can result in getting ahead of competitors by attracting attention away from them towards what you sell instead, so this is another great way to get more customers today as well!
There are several small business marketing strategies that small businesses can use to get more customers fast.
If you're looking into how to grow your small business fast, try these strategies and it will definitely help out since it covers several small businesses marketing strategies that small companies can implement right now!
We’re experts at helping you craft the ideal website and can advise you about what should be on your website. Give us a ring today and find out how cost effective it can be to have an industry-leading website designed for your business.
SEO Services
West Virginia
Virginia
Kentucky
North Carolina
New Jersey
Website Design Services
West Virginia
Virginia
MAIN OFFICE
Have a question?
Email us