How to Use Google My Business to Grow Your Law Firm
3 Simple Steps to Get Started with Google My Business
If you're like most law firm partners or office managers, you understand the importance of maintaining a strong online presence. After all, potential clients are increasingly turning to the internet when they need legal services. That's why it's so important to have a website that's optimally designed for search engine ranking. And one of the best ways to improve your website's ranking is through Google My Business (GMB).
GMB is a free platform offered by Google that allows businesses to manage their online information, including their website address, phone number, hours of operation, and more. Perhaps best of all, GMB also gives businesses the opportunity to interact with potential customers by responding to reviews and answering questions.
There are three simple steps to get started with Google My Business:
- Claim your business
- Verify your business
- Optimize your business listing
Claim your business.
If you have not yet claimed your business on Google My Business, now is the time to do so. Claiming your business allows you to control the information that appears about your business when people search for it on Google.com or Google Maps. You can also use your business page on Google My Business to interact with customers by answering their reviews and responding to their questions.
Claiming and optimizing your GMB listing can help you attract new clients and grow your law firm. When potential clients see your listing, they'll be able to see key information about your business, like your address, phone number, website, hours of operation, and more. They'll also be able to read reviews from past clients.
To get started with GMB, create a free listing at https://www.google.com/business/. Follow the instructions on the website to claim or create your listing. Once you've claimed or created your listing, take some time to optimize it by adding photos, descriptions, and other relevant information.
Verify your business
Once you have claimed your business, the next step is to verify it. Verifying your business helps customers find accurate, up-to-date information about your law firm when they search on Google.com or Maps — like your hours of operation, phone number, address, and website URL. You can verify your business by either receiving a postcard from Google with a PIN or by phone verification. If you choose phone verification, you will receive a call from a Google representative and be prompted to enter a verification code.
Optimize your business listing
After claiming and verifying your law firm’s listing on Google My Business, take some time to optimize your listing. Optimizing your listing includes adding photos,responding to reviews, adding posts, and using keywords strategically throughout your listing. Optimizing your listing makes it more likely that potential clients will find and contact your law firm when they search on Google Maps or google.com.
By following these simple steps, you can use Google My Business to grow your law firm. If you need help getting started or optimizing your law firm’s listing, please contact us today!
If you're not already using GMB to grow your law firm, now is the time to start. Keep reading to learn more about how GMB can help you attract new clients and improve your bottom line.
How GMB Can Help You Grow Your Law Firm
1. Improve Your Search Engine Rankings
One of the most important ways GMB can help you grow your law firm is by improving your search engine rankings. When potential clients search for legal services in your area, you want your law firm's name and website to appear as close to the top of the results list as possible. And one of the factors that search engines like Google use to determine rankings is online citations—meaning mentions of your business name and contact information on other websites.
Because GMB is a platform offered by Google, having an up-to-date and complete listing can help improve your law firm's ranking in search results. When potential clients search for legal services using terms related to your practice area, they'll be more likely to see your law firm's name near the top of the list if you have a GMB listing.
2. Attract New Clients
In addition to improving your search engine rankings, GMB can also help you attract new clients directly. When potential clients searching for legal services in your area see your GMB listing, they'll have quick and easy access to important information about your law firm, including your website address, phone number, and hours of operation.
What's more, if you take advantage of GMB's Q&A feature—which allows customers to ask questions about your business—you can quickly answer any inquiries potential clients might have about your services. Responding promptly to customer questions not only helps you attract new business but also sets you apart from competitors who don't take advantage of this feature.
As a law firm partner or office manager, it's important to understand the role that Google My Business can play in growing your business. By taking advantage of GMB's features—including its ability to improve your search engine rankings and attract new clients—you can give your law firm the boost it needs to succeed.
In Conclusion
If you’re looking for an easy way to improve your search engine rankings and attract new clients, Google My Business is a great option. All you need to do is claim your business listing, verify it, and start optimizing it. We can help with the last step if you need assistance. Give us a call today to learn more about how GMB can help grow your law firm!
