7 Ways to Promote Your Blog on Facebook
There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks.
With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there's a good reason for it: Facebook's highly specific audience-targeting allows you to reach just the right people at the right time.
Here's why you should promote your content on Facebook:
Cost-per-click prices are low compared to other paid channels.
Targeting options let you reach many potential buyers.
Paid promotion expands the post's organic reach.
Promotions are easy to set up and manage.
As you explore the value of Facebook content paid promotion, learn about nine best practices that help your content get more clicks at a lower cost.
Source: contentmarketinginstitute.com
Make Your Images Big
Facebook posts that include images get around 120% more engagement than posts with no photos. Make your images prominent, and you're going to get lots more Facebook likes, shares, comments – and click-throughs.
Use full-sized images in some of your Facebook blog post updates. Check your Facebook Insights, and your blog site metrics to assess your successes with full-sized images (and any of the methods in this article). Use the best methods to keep generating the most blog traffic for you.
To create a full-sized image Facebook post, upload the image directly.
Link to your blog post in your text update. Use a shortened link such as a bit.ly to keep your post text looking cleaner.
Example:
Here's a great example of a full-sized blog post image from HubSpot.
The image is cute, relatable, and generally follows the rule of thirds to make it visually appealing.
Tips for Making your Images Big:
Upload a visually appealing, related image to increase click throughs to your blog.
Check your Facebook and blog site metrics to analyze the success of your full sized images. Repeat the types of posts that work best for you.
Use a shortened link in your full sized image posts, to keep your text cleaner.
Source: blog.wishpond.com
Post to Facebook Groups and other pages
Facebook has a knack for showing you content that you may be interested in, but it can only do so much. There's really zero guarantee that your blog post is going to reach the eyes of your ideal target audience just by sharing it on your feed. This is why you need to promote your blog posts on other pages, like Facebook Groups. This popular social media marketing practice provides a double whammy of getting your posts in front of your existing community in another locations and in front of those who aren't in your community at all but are in your target audience.
Tip: Don't forget to share your blog articles with your friends and family. Facebook prioritizes posts from people you are close with before brands and other pages you follow, so having one of your closest friends or your family members sharing your post can help with organic discovery on the Newsfeed. Also, don't forget to promote your posts from your own personal account. You are your best ambassador, after all!
Source:
wix.com
Intriguing Titles
Say you create a post about 10 Things You Must Ask Your SEO Agency. The title of this particular post seems like it is going to give you useful content. But does it really excite you? Hold on to that thought.
Say you name the same post differently – 10 Things Your SEO Agency Is Not Telling You.
Does this title excite you now? It does to an extent, right?
A little change in the tone and style of your posts' titles may get you more exposure. This is because often email or RSS feed subscribers of your blog may have subscribed to other blogs in your niche too. With overcrowded information lists in their feedreader or inboxes, a creative title may save you from getting lost in the crowd.
Take a look at a sample screenshot of a list of blog titles as seen in a feed reader. Incidentally, all of the titles shown are intriguing enough to tempt the reader to open it. Eventually, the reader will share it if he/she finds the content interesting.
Source: woorank.com
Create a Campaign on Facebook Ads Manager
Though boosting posts on Facebook is the surest and the fastest way to promote your blog, you need a few more tricks to expand your audience. Creating a FB Ads Manager campaign can be of immense help here. Doing it is simple — select the Use Existing Post option and pick a post from your FB page.
Using Ads Manager to boost your blog helps you to:
Promote it to multiple audiences
Optimize your ad placement
Optimize your ads for clicks, reach, and conversions
Source: dashclicks.com
Add sharing icons
You spent time and effort crafting your blog articles, so make sure that it's easy for your readers to share them with their friends on various social networks. Luckily, some website editors like the Wix Blog have this capability built-in, so with just one click, your readers can share your blog on Facebook.
On the flip side, someone who just read one of your great blogs may want to know where they can find you on social networks. This is where the social bar comes in and it should be prominently displayed on your website so visitors know what social networks they can follow you on to stay up to date with your blog.
Source: wix.com
Optimal Time For Posting
If you are posting updates about your blog post on Facebook, check the optimum time to post them using the tool Facebook Insights, which is its own analytics tool.
Source: woorank.com
Embed Short Blog Video
Get creative with your blog images. Make a short Vine or by embedding the video, your Fans can get a taste of what your article is about without leaving the site. If your video is enticing enough, your Fans will engage with your post, and click through to your blog article.
Example:
At Wishpond, we've used this tactic to link to articles.
The videos we've made are 6 second Vine videos, and they show a summary of the article. In this post, the video shows the title of the article, the topic, and three methods to market your Facebook contest (email, social media and Facebook ads).
Tips for Embedding Short Blog Video:
Make a short video that shows what your article is about.
Embed the video directly on to your Facebook post, to entice your Fans to interact with it.
Include faces, or products to make it more personalized and cool.
Source: blog.wishpond.com
Conclusion
Promoting blogs on Facebook is simple and can have a high return on investment. Don't worry if it seems confusing at first. After you've set up a few campaigns, it'll be like child's play.
The next time you publish content and are looking for a way to promote it, create a Facebook promotion campaign by following these nine practices:
Share the post first on your Facebook Page.
Create a boosted Facebook post.
Use captivating headlines.
Include well-designed images.
Write irresistible ad copy.
Create A/B tests to see what works.
Target your audience.
Use the Custom Audience feature.
Add emojis to your Facebook ad copy.
Have any questions about Facebook ads and blog promotions? Leave a comment and let's find the answer.
Source: contentmarketinginstitute.com
