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5 Ways to Scale Your Business with SEO

Sean Hyde • Jul 07, 2021
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If you are a small business owner, then you know how difficult it can be to get your name out there. With so many businesses in one area, it is hard to find ways to stand out and have customers flock to your store.


The good news is with the right SEO strategy, small business owners can scale their businesses to new heights. In this blog post, we'll discuss what SEO is, how it works, the importance of keywords, and what to do if you're on a tight budget. By following these steps, your business can grow quickly!


What is SEO?

SEO stands for “search engine optimization.” The process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.


The better visibility your pages have in search results, the more likely you are to gain attention and attract prospective and existing customers to your business. It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through organic search engine results.

How does SEO work?

SEO consists of multiple strategies, actions, and best practices, all of which have the end goal of improving your website’s position in search engines.



There are two kinds of SEO: on-page and off-page. On-page SEO consists of anything you can control on your own website to improve your rankings. This refers to things like site speed, keyword presence, header text, and so on. On the other hand, off-page SEO consists of anything done on other websites that may influence your rankings.


Ways to Scale Your Business with SEO

Download 5 Ways to Scale Your Business with SEO PDF


1. Focus on your Keywords

If you have the right keyword, then your customers will be able to find you. The content published in each of your webpages must be focused around a specific phrase or term referred to as keyword. Keywords are exactly what internet users or your possible customers are typing on a search engine box to find your business. 


Focus on creating content in such a way that there is optimum use of the right keywords throughout the content. That way, whenever internet users type in that phrase or use some variation, there is a good chance your site will appear in a higher rank in the Search Engine Results Page (SERP).


Among the types of keywords there are broad keywords and long-tail keywords. There are many keyword research tools that can help you identify which ones are appropriate for your use. These tools include Google Trends, SEMrush, or Moz.



2. Design a Mobile-Responsive Website

There is an increase in the number of mobile devices and greater availability of the internet worldwide. Due to the greater use of mobile devices, traffic generated from smartphones and tablets is also increasing. With this, it is more important than ever to ensure that your websites and pages look good and perform well on smartphones, laptops, and other handheld devices.


So, it’s crucial to develop a website that has a mobile-responsive design and can adapt to any screen size. If you own a small business, these tips will help make your website mobile-responsive:


  • Make sure to create cohesive, legible, and relevant content.
  • Ensure that you optimize your visuals so that they take less time to load.
  • Use touch-friendly buttons and navigation tools.
  • Always add social sharing buttons to your content. These will make it easy for your readers to share your content with their social networks.


As a result, any new site you build should focus on the mobile experience. How it appears and performs on a desktop is still important, of course, but mobile needs to come first.



develop website that has a mobile responsive design


3. Target Local Searchers with Well-Designed SEO Landing Pages

Almost half (46%) of all searches on Google are from people looking for local information. That could include Local shops, Opening hours, Telephone numbers, and Addresses.


You need to double-check your directory listings as to when aggregators collect out-of-date data, it will lead search engines like Google or Bing to list the wrong information, such as an old address for your business or a disconnected phone number. That’s why it’s critical to ensure that your physical contact information is up-to-date on every online listing you’ve created, including:


  • Google My Business
  • Local Directory Management Service
  • Build more directory listings using Local Data Aggregator


Now, the only way to make sure you’re reaching the shortlist of Google’s SERPs is to actively target those keywords on your website, preferably with a local landing page. It is imperative to have a comprehensive, attractive, and highly informational SEO landing page because this can improve your lead generation and, eventually, sales.

Google realized that performance elements like site speed were very important for users, and thus added it as a ranking factor. Site speed can now make or break your site’s performance in Google’s search results. Thankfully, Google has launched a number of SEO tools to help improve site speed, including PageSpeed Insights, Accelerated Mobile Pages Project, and  Test My Site.


In spite of having great content on your website, it can be frustrating and can drive away your audience if your web page loads at a snail-slow speed.


Here are a few ways you can boost page speed for better rankings and more conversions:



To keep an eye on the loading speed of your webpages, you can use the tools mentioned above and they will also give you feedback on how to improve it further.



5. Use Blogs as a Way to Effectively Promote your Content

Today’s digital world is content-driven, and creating ‘great content’ isn’t enough. Great content is not king anymore because there is plenty of great content on the internet, and the land of SEO cannot have that many kings.


The secret relies on other factors like content marketing, content promotion strategies, and other growth hacking secrets. One of the best ways to publish and promote great content and increase your conversion rate is to have a blog.


Don’t forget that it is possible to target multiple types of search queries in one post. That comprehensive link-building guide could always be wrapped up with a bullet-point list of do’s and don'ts.


Now, if you have been posting content and blogging for months now, you already have a solid source of relevant content which you can recycle. Reuse your gold mine of contents in order to increase traffic and generate organic searches to your pages.


What’s more? You can also make use of old articles to improve your lowest-performing content. Once you have written about a topic, and you know that topic is definitely a good one, why not consider utilizing it again.



Conclusion

Search Engine Optimization is clearly one way to achieve the success of your business. Once your pages get the first ranking on any search engine platforms, then the visibility of your product and services is increased. More traffic means more conversion which eventually leads to more revenue.


If you still don't have a website and still having second thoughts about having one, at 229websites we can give reasons to start getting a website.

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