We live in a digital world. For many businesses, especially startups and small companies, the Internet is the way to go when it comes to marketing their brand and products.

That being said, building a strong online presence can be difficult for these ventures because there are so many different avenues you can take in order to do so and we understand that it feels overwhelming and confusing at times.

In this blog post we'll explore 3 proven ways that will help build your online presence and make your business more visible:

1. Get a website

Website is one of the most important factors when it comes to online visibility for a business because this will be where people go if they are looking for information about your company or products, you can even add an online shop – after all, in 2013, 70 percent of consumers preferred to do their retail shopping online and it increases every year.

Your website can be extremely basic, but it should contain the fundamental information customers – both existing and potential – need. You want to create an aesthetically pleasing website with relevant content so that potential customers can find what they need rather quickly without having to look through a lot of extra material just for some basic information on who you are as a company.

A restaurant would be a good example – If they don’t have a website with a current menu, opening hours, location and contact information, consumers are less likely to visit the restaurant – but there’s no reason a business should lose potential customers over something that’s so easy to remedy and costs very little.

Now, if you’re not sure where to start, 229websites can definitely help you!

2. Social Media Strategy

Social media is a great way to spread your brand's message because it relies on word of mouth - the most powerful type of marketing there is! It all comes down to making sure that you're using social networks in a strategic manner so that people are interested in what you have to say, post or share (and aren't just taking one look at your profile before deciding not to follow). For example, try coming up with consistent topics for blog posts based around various aspects of SEO which will make them relatable and more likely to be shared across social channels. 

Although not every social media channel will be relevant to each business, it’s definitely worth looking into your options. For example, Facebook, Tiktok and Twitter will serve a purpose for almost any business – it’s a great place to post news, tips, photos and videos and ask and answer questions. 



Another trick is staying active by responding back promptly when someone reaches out via DM on Twitter and Facebook Messenger as well as commenting regularly under other business' posts.

3. Search engine optimization (SEO)

SEO, or search engine optimization, is a lengthy topic which could be the focus of an entire blog post itself but for brevity's sake we'll just cover it briefly here. The main idea is you want to make sure your website content is written in such a way that searches will return your site when people input various keywords - and not someone else's!

Luckily there are many free services online like Google Analytics with Website Designer Tools that can help you optimize your page ranking so take advantage of these resources if they're available and if you’re having second thoughts about SEO, you can read our blog about SEO.

A few other tips include making sure all images have relevant ALT tags (the text that shows up on screen when web pages cannot load), including keyword-rich links throughout the text, and optimizing meta titles and descriptions. 

In case you’re not completely sure what SEO means, how it works, or why it’s important, here’s a quick rundown:

• What: The idea behind SEO is to get your site ranked highly by search engines for keywords related to what you do or sell so when people are looking for those products or services they find yours first on their search results page. 

• Why: People tend to trust search engines, so websites that appear high in results pages are more likely to receive traffic.

• How: Using search-engine friendly methods to improve your website.

• Who: Everyone – anyone who has information that people want to find on the internet should be using SEO techniques.

• When: All the time – SEO is an ongoing process. It’s important to monitor the information on your website and make sure it’s current and correct. Search engines also love new content, which is why starting a blog can do wonders for your SEO.

• Where: Major search engines include Google, Yahoo and Bing. They connect people all over the world to the content they desire, from products to services to information.

Conclusion:

These three strategies will help your company build a strong online presence and make it easier for potential customers to find you on search engines as well as social networks like Facebook, Twitter, Tiktok or Instagram! Website design, SEO and social media are all great ways to increase visibility so try implementing these tactics into your marketing strategy if this is something that interests you.

Here’s a quick rundown of the proven strategies:

- Build a website for your business so that people can find you and buy from you online 

- Make sure your social media profiles are up to date with fresh content on a consistent basis 

- Optimize your website for search engines by including keywords in title tags and meta descriptions

Get In Touch

We’re experts at helping you craft the ideal website and can advise you about what should be on your website. Give us a ring today and find out how cost effective it can be to have an industry-leading website designed for your business.